Luana Rubin's Designer Collections

Luana Rubin is a designer, artist, writer and entrepreneur living in Boulder, Colorado.  She is  the head buyer and President of, which she co-owns with her husband and partner Paul Rubin.  Her background in textile and garment design, and training in the fine arts, has given her a creative edge as an internet entrepreneur.

Luana has a 25 year background in art, design and retail. Her eye for color and design was recognized when she graduated from the Fashion Institute of Design in Los Angeles under full scholarship. Her first design job was designing silk textiles and dresses, which took her to Asia on business trips. There she took a position in Hong Kong with an international manufacturing group, starting her career in import design. She lived in Hong Kong, traveling to 10 Asian countries for her design work. Later she moved to New York and worked on 7th Avenue as an import design specialist - designing textiles, sweaters, and high-end contemporary ladieswear while traveling to Asia and Europe.

Luana is now a licensed designer for Robert Kaufman Fabrics of California, and her first collection, "Sweet Stuff" for Kaufman was introduced at the Spring Quilt Market 2003, shipping in September  2003.  Luana's choice of unique themes and realistic images make her designs irresistible and very collectible.

Sweet Stuff Collection
Sweet Stuff Collection Sweet Stuff Collection Sweet Stuff Collection

Her Camelot fabrics (produced by Timeless Treasures) and quilt kit were featured in McCalls Quilting Magazine's April 2003 issue, and her Tarot Art Quilt "Empress" was in the  April 2003 issue of Quilters Newsletter.   Luana's "Empress" and  3 other quilts were in the Tarot and Potluck exhibits, at the Spring 2003 Chicago Quilt Festival.

Her articles on Astrology for Quilters have also been featured in 2 recent issues of McCalls Quilting Magazine.  (Aug '02 and Feb '03)  Luana has also written vendor reviews for the Fabshopnet quarterly newsletter - a quilt industry trade publication.

Luana was also chosen as a designer for the 2003 & 2004 Bernina Fashion Shows - "Fantasy" and "Celebration". Her one-of-a-kind ensembles were draped on a dressform with fabrics from The 2003 gown was featured in the Jan/Feb 2004 issue of McCalls Quilting magazine and the 2004 ensemble will be in the Jan 2005 issue of Sew News.
See Luana's Bernina Fashion Show page here.

Luana's design/art studio is on the 2nd floor over the eQuilter warehouse in Boulder. This is where she works on her textile designs, art quilts, wearable art and paintings.   Luana's artwork started as a fashion illustrator, and progressed to detailed studies in portraiture and figure painting.  She has studied with many well known painters over the years, including Frank Covino (Classic Italian Oil Portraiture), Buffalo Kaplinski (watercolor landscapes) and Julia Jordan (watercolor florals).  Luana works in watercolor, pastels and oils.  Her favorite subjects are figures and faces, flowers and travel scenes.

Luana and Paul live with their 3 children (Mason - 13, Sammy - 6, and baby Sophie) next to the Celestial Seasonings herbal tea factory. When the windows are open, it smells like the tea flavor of the day!  2 cats, a sheltie and an aquarium also share this vegetarian household.  The flower garden in back is packed with perennials, bulbs, flowering bushes and trees, which are an endless inspiration for Luana's paintings and textile designs. (Her favorites are lilacs and stargazer lilies!)

Luana traveled to China to adopt Sophie in April '02.
Luana's travel diary and photos

Paul and Luana are also committed to giving a percentage of sales to charity.  2% of sales at eQuilter go to charity, and the company gave $69,000 in 2002.

Luana's other collections:

Camelot Legends
Camelot Legends Collection

Lady Liberty
Lady Liberty

Cowgirl Western
Cowgirl Western Collection